Steve Jobs & “One More Thing”

On the morning of March 7, Apple unveiled the new iPad. I followed its news closely, because I planned to buy one this time.

The Apple product launch was around one hour and a half. There was no “One More Thing” at the end, as Jobs gave us almost every time before; Tim Cook, the new CEO of Apple ended the launch with a very powerful wrap-up, and that was it. I noticed some people were somewhat disappointed about this, they tweeted “Mr. Cook, where is the one more thing?””Why isn’t any one more thing?”

After the launch, I discussed with my colleague Richard about this, and he answered without doubt: ” I can understand why Cook didn’t do it. The ‘One More Thing’ was associated with Steve, so I think they want to show they are moving forward, even without Steve.” I agree with him.

Right, if Apple continues pursuing perfection relentlessly and brings us products with innovation, joy and excitement, that’s the best proof for its existence. Let’s wish “One More Thing” R.I.P and remember what Cook said:

“Only Apple could deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It’s what we love to do. It’s what we stand for. And across the year, you’re going to see a lot more of this kind of innovation. We are just getting started.”

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