Get in touch: LinkedIn


User Experience Design, User Research, Requirements Gathering, Storyboarding, Wireframing, Prototyping, Online & Offline User Testing, Comparative Analysis, HTML, CSS, JavaScript , E-Commerce, WordPress


Sketch, Axure, Balsamiq, InVision, Adobe Creative Suite (Photoshop, Illustrator), Post-its!

Work Experience

User Experience Designer – Hearsay Systems Inc, San Francisco, CA      Dec 2016-Present

Hearsay Systems offers the complete client engagement platform for financial services, empowering advisors and agents to effectively use digital to build stronger relationships that grow business. We enable efficient and compliant client engagement across digital channels.

We are hiring for a ton of positions in many departments (PM, Engineering all the way to Customer Success) or contact me if you’re interested – View Careers


Experience Designer – Fluid Inc, Oakland, CA      Sep 2013-Dec 2016

Product UX team of one for Fluid software products:

  1. Fluid eXpert Personal Shopper (XPS), empowered by AI, engages in a dialog with shoppers to help them find, learn about, and buy the products that best fit their specific needs. Customers include The North Face, 1-800-Flowers.
  2. Product Customization/Visual Mix & Match Saas solutions. Customers include Fender, MMs, Reebok, Sur La Table, GenerationTux.

General responsibilities for these two products:

  • Design and maintain product level design
    deliverables (wireframes and interactive prototypes)
  • Conduct comprehensive researches with users as well as on competitive products
  • Provide design guidance for customer implementation projects

XPS (View Portfolio):

  • Worked with team to explore product concepts, from research to MVP features to initial UI concepts
  • Worked with visual designers, engineers to redesign new mobile experience for The North Face, launched in 04/2016
  • Help the team better understand XPS performances and user journeys, by building customer performance dashboards and programming internal tools with HTML, CSS, JavaScript
  • Designed the admin suite from scratch (user interviews, brainstorms, storyboards, sketches)

Product Customization/Visual Mix & Match:

  • Created mobile customizer, with customer launches since 2015 (View Portfolio)
  • Improved and enriched existing desktop customization and visual mix & match experiences
  • Collaborate with product managers and development team to build/upgrade Saas platform & admin suite

Other fun facts:

  • I am the go-to “handmade card maker” for colleague special events, e.g. going-away parties, baby showers, pre-wedding parties :)
  • Organized our annual Fluid Olympics in 2016.


User Experience Engineer – Accolo Inc, Larkspur, CA      Aug 2011-Sep 2013
Redesigned the web presence of Accolo’s large-scale SaaS application, a Cloud Recruiting platform used by customers like DexOne, Farmers, UBM, Emulex, X Prize Foundation, Webroot and Stanford University. (View Portfolio)

  • Sole UX and Visual Designer, collaborated with the team to rethink and redesign the application: analyzed existing platforms, conducted user tests to identify usability improvements, made prototypes for proof of concepts and testings, etc; own all design deliverables such as user flows, wireframes, prototypes and mockups
  • Provided support across teams, including requirements gathering/project planning, identifying new product features, working with developers and jumping into front-­end development (HTML, CSS, ExtJS) / QA testing / customer support as needed


Independent Freelance Designer/Developer     Oct 2010-Oct 2012

  • Designed, developed and launched 10+ websites (WordPress/ BigCommerce/ HTML/ CSS/ JavaScript), including online stores, company websites, and personal portfolio; provided ongoing consulting and support on user experience, content strategy, web marketing and SEO
  • Designed various materials such as logos, cards


Developer Intern and Web Developer – designRACY LLC, Los Angeles, CA     Jan 2011-Dec 2012
Collaborated with designers to develop websites on a “pixel-perfect” level.

  • Designed/developed designRACY’s company website with WordPress/ HTML/ CSS/ PHP
  • Launched 10+ websites, using CMS (e.g WordPress, Shopify) or HTML/CSS/JavaScript


Web/Graphic Designer Intern– Green Lifestyles, Los Angeles, CA     June 2010-Aug 2010

  • Provided IT support and design for Green Lifestyles’ website (logo, look and feel, content)
  • Assisted three TV shows and one raw food workshop, got great feedback from happy participants


Related Experience

Blogger, Writer on User Experience/Products

I write and translate articles, videos and other materials into Chinese to empower and inspire user experience designer & product manager communities in China: blog / published writings and translations



Teaching Assistant/Advisor – Technovation Challenge Program, Los Angeles     Feb 2011-May 2011

  • Led and educated a team of 4 high school girls with design thinking, computer programming skills and entrepreneurship via Google App Inventor for Android


Teaching Assistant (Web Development – HTML/CSS/Javascript), USC     Oct 2010-May 2011

Designer/Webmaster – Student Organizations (SWE-USC, CSSA), USC     Jan 2010-Nov 2011

  • Maintained organization web presence and designed various online/printed event promotion materials, such as banners, posters, calendars and T-shirts


Professional Organizations

Toastmasters International (Marin Toastmasters):

  • Area Governor (07/2014-06/2015): Oversaw four Toastmasters clubs. Awarded “Selected Distinguished Area Governor”.
  • Club Officer – VP Education (07/2013-06/2014)



Coursera (Largest Massive Online Open Course Provider)     2012

Coursera Courses: Human Computer Interaction, Design: Creation of Artifacts in Society

M.S. in Computer Science, University of Southern California (USC) – GPA: 3.62     May 2011

B.S. in Computer Science, Xi’an Institute of Post and Telecommunications – GPA: 3.76     Jul 2009


Honors & Awards

2nd Place out of 14 clubs (Division-level), Toastmasters Humorous Speech Competition   2013

Various awards at Z-Ultimate Karate Tournaments


  • 1st Prize – Third National ZLG “ARM” Design Contest (Project Leader in a team of 6)    2009
  • National Scholarship     2007
  • 1st-class Scholarship     2006, 2008
  • “A+” Student     2008, 2009
  • Outstanding Student Leader     2007



See recommendations in my LinkedIn profile: