Download PDF / Get in touch: LinkedIn


User Experience Design, User Research, Requirements Gathering, Storyboarding, Wireframing, Prototyping, Online & Offline User Testing, Comparative Analysis, HTML, CSS, JavaScript , E-Commerce, WordPress


Axure, Balsamiq, InVision, Adobe Creative Suite (Photoshop, Illustrator), Sketch, Post-its!

Work Experience

Experience Designer – Fluid Inc, Oakland, CA      Sep 2013-Present

Product UX team of one for Fluid software products:

  1. Fluid eXpert Personal Shopper (XPS), empowered by AI, engages in a dialog with shoppers to help them find, learn about, and buy the products that best fit their specific needs. Customers include The North Face, 1-800-Flowers.
  2. Product Customization/Visual Mix & Match Saas solutions. Customers include Fender, MMs, Reebok, Sur La Table, GenerationTux.

General responsibilities for these two products:

  • Design and maintain product level design
    deliverables (wireframes and interactive prototypes)
  • Conduct comprehensive researches with users as well as on competitive products
  • Provide design guidance for customer implementation projects

XPS (View Portfolio):

  • Worked with team to explore product concepts, from research to MVP features to initial UI concepts
  • Worked with visual designers, engineers to redesign new mobile experience for The North Face, launched in 04/2016
  • Help the team better understand XPS performances and user journeys, by building customer performance dashboards and programming internal tools with HTML, CSS, JavaScript
  • Designed the admin suite from scratch (user interviews, brainstorms, storyboards, sketches)

Product Customization/Visual Mix & Match:

  • Created mobile customizer, with customer launches since 2015 (View Portfolio)
  • Improved and enriched existing desktop customization and visual mix & match experiences
  • Collaborate with product managers and development team to build/upgrade Saas platform & admin suite

Other fun facts:

  • I am the go-to “handmade card maker” for colleague special events, e.g. going-away parties, baby showers, pre-wedding parties :)
  • Organized our annual Fluid Olympics in 2016.


User Experience Engineer – Accolo Inc, Larkspur, CA      Aug 2011-Sep 2013
Redesigned the web presence of Accolo’s large-scale SaaS application, a Cloud Recruiting platform used by customers like DexOne, Farmers, UBM, Emulex, X Prize Foundation, Webroot and Stanford University. (View Portfolio)

  • Sole UX and Visual Designer, collaborated with the team to rethink and redesign the application: analyzed existing platforms, conducted user tests to identify usability improvements, made prototypes for proof of concepts and testings, etc; own all design deliverables such as user flows, wireframes, prototypes and mockups
  • Provided support across teams, including requirements gathering/project planning, identifying new product features, working with developers and jumping into front-­end development (HTML, CSS, ExtJS) / QA testing / customer support as needed


Independent Freelance Designer/Developer     Oct 2010-Oct 2012

  • Designed, developed and launched 10+ websites (WordPress/ BigCommerce/ HTML/ CSS/ JavaScript), including online stores, company websites, and personal portfolio; provided ongoing consulting and support on user experience, content strategy, web marketing and SEO
  • Designed various materials such as logos, cards


Developer Intern and Web Developer – designRACY LLC, Los Angeles, CA     Jan 2011-Dec 2012
Collaborated with designers to develop websites on a “pixel-perfect” level.

  • Designed/developed designRACY’s company website with WordPress/ HTML/ CSS/ PHP
  • Launched 10+ websites, using CMS (e.g WordPress, Shopify) or HTML/CSS/JavaScript


Web/Graphic Designer Intern– Green Lifestyles, Los Angeles, CA     June 2010-Aug 2010

  • Provided IT support and design for Green Lifestyles’ website (logo, look and feel, content)
  • Assisted three TV shows and one raw food workshop, got great feedback from happy participants


Related Experience

Blogger, Writer on User Experience/Products

I write and translate articles, videos and other materials into Chinese to empower and inspire user experience designer & product manager communities in China: blog / published writings and translations



Teaching Assistant/Advisor – Technovation Challenge Program, Los Angeles     Feb 2011-May 2011

  • Led and educated a team of 4 high school girls with design thinking, computer programming skills and entrepreneurship via Google App Inventor for Android


Teaching Assistant (Web Development – HTML/CSS/Javascript), USC     Oct 2010-May 2011

Designer/Webmaster – Student Organizations (SWE-USC, CSSA), USC     Jan 2010-Nov 2011

  • Maintained organization web presence and designed various online/printed event promotion materials, such as banners, posters, calendars and T-shirts


Professional Organizations

Toastmasters International (Marin Toastmasters):

  • Area Governor (07/2014-06/2015): Oversaw four Toastmasters clubs. Awarded “Selected Distinguished Area Governor”.
  • Club Officer – VP Education (07/2013-06/2014)



Coursera (Largest Massive Online Open Course Provider)     2012

Coursera Courses: Human Computer Interaction, Design: Creation of Artifacts in Society

M.S. in Computer Science, University of Southern California (USC) – GPA: 3.62     May 2011

B.S. in Computer Science, Xi’an Institute of Post and Telecommunications – GPA: 3.76     Jul 2009


Honors & Awards

2nd Place out of 14 clubs (Division-level), Toastmasters Humorous Speech Competition   2013

Various awards at Z-Ultimate Karate Tournaments


  • 1st Prize – Third National ZLG “ARM” Design Contest (Project Leader in a team of 6)    2009
  • National Scholarship     2007
  • 1st-class Scholarship     2006, 2008
  • “A+” Student     2008, 2009
  • Outstanding Student Leader     2007



See recommendations in my LinkedIn profile: