From IA Summit 2011 – The Fall and Rise of UX

User Experience has become a famous (and fashionable?) phrase at this moment, almost all companies talk about it – they would value customers and their experience. The author of this closing plenary obviously has wisdom and calmness to view this situation critically. User Experience (UX) time comes and of course it is expected to have rise and fall. “Now” might be its rising moment.

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