Conversation UI and Chatbots — They’re Great, But Think Clear about Your Service, Users Before Heading There

Recently I’ve been reading quite a few articles on chatbots and Conversation UI (aka having conversation back and forth on screen with a human or a bot). Apparently, they are one of the hottest trends in the technology world. Given the fact that most users do not download even one app vs an increasing amount of apps published in app stores per month, companies and developers are looking for a better way to productize services and ideas. A conversation-based UI has become one of solutions that gets applause and supporters. I agree that this opens up many new opportunities, including voice-based interactions, but also concerned that people will follow the trends without thinking it through.

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