Test small and test often during the product discovery and design phase, so that we can create the right features for the right problems. For usability testing, start small, ask feedback and edit often before build a big prototype. We want to build products/services that customers love, instead of finishing product implementation and using live customers as test users.
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6 Things Every UXer Should Own
“Users Are Selfish, Lazy And Ruthless.”
I love Nelson’s description for online readers. We have a reason to be selfish, lazy and ruthless in this overwhelming information era. Most of times we quick scan web pages, pick words/sentences that pique our interest and ignore the rest.
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