I’m Yingying, some people call me “Why-Why” (Why!?) ;)  

I design and enjoyize user experiences. I love telling user stories and obsessed with web, mobile or any object that possesses great experiences. I blog ideas and love to make friends with awesome people.

I am an alumna of the University of Southern California, living in San Francisco Bay Area, United States. Fight on USC Trojans!


Get in touch: Resumé, LinkedIn. Feel free to drop me an email if you like to say hi.


I believe creativity comes from a constantly thinking mind. I’ve done many fun projects and currently committing to capturing thoughts daily at A Doooodle A Day: daily doodle + writing about designs, learnings and life discoveries.