I’m Yingying. I design and enjoyize user experience for digital products.

Done with accepting that fact that people have to work around design flaws in everyday items, I worked my way into user experience, from a computer science background.

I’m passionate about turning consumer applications and enterprise software into simple, usable and enjoyable tools. I’ve designed systems that handle complex user needs, data relationships and structures. I enjoy piecing those puzzles together.

I’m also in love with emerging technologies like AI. Most recently, I’ve been working on a natural language based AI digital personal shopper.

Beyond that, I love making things to get my creative juice flowing. Currently, I’m committing to capturing thoughts on design & life learnings daily at A Doooodle A Day.


Get in touch: Resumé, LinkedIn. Feel free to drop me an email if you like to say hi.