Yingying Zhang

Yingying Zhang

Product Designer · AI and Complex Systems · Seattle, WA

· linkedin.com/in/zhangyingying · yingyingz.com

Summary

A product designer with 15+ years designing complex cloud infrastructure, enterprise SaaS, and AI-powered systems. I turn ambiguous technical and AI strategy into product direction, workflows, and experiences that help people understand, trust, and control complex systems. At Amazon Web Services, I define AI-native experience visions, lead cross-functional design across large engineering organizations, and create frameworks that scale design quality beyond my own work. Recognized for top-tier performance and leadership impact at AWS.

Experience

Amazon Web Services

Senior UX Designer · 2020 – Present · Seattle, WA

Lead AI-native and complex-systems design across AWS IoT and enterprise workflows, turning infrastructure complexity into guided experiences, product direction, and scalable design frameworks.

Selected impact
  • Define AI-native experience visions for enterprise customers, using prototypes and workflow models to align product, engineering, and leadership before major investment decisions.
  • Co-led the AWS IoT Experience Vision, turning a fragmented portfolio of 18+ services into one intelligent direction that brought Engineering and go-to-market strategies together; leadership approved the direction and allocated product management resources.
  • Led end-to-end UX for the AWS IoT Greengrass V2 platform rebuild, a complete re-architecture shipped with 50+ engineers on a fixed 6-month deadline; the work was demoed at re:Invent by James Gosling.
  • Led design for AWS IoT Greengrass Lite as the sole designer across three engineering teams, launching a new lightweight runtime without fragmenting the platform; the onboarding pattern became the platform standard and the product won Best-in-Show at Embedded World 2025.
  • Created a UX evaluation framework that engineers used in architecture reviews to catch design problems themselves, scaling design quality beyond my own work.

Hearsay Systems

Senior UX Designer · 2016 – 2020 · San Francisco, CA

Led design for enterprise SaaS across campaign automation, contact management, navigation, and design systems, turning fragmented workflows into scalable customer-facing experiences.

  • Led research and design for Dynamic Campaigns, which hit annual revenue targets in just nine months and became a key driver of customer renewals.
  • Led the Unified Contacts initiative, aligning three product teams on a consolidated data model; drove the Navigation Redesign that became the foundation for the company's first Design System.
  • Interim co-lead supporting three designers; ran hiring, onboarding, and company-wide new-hire orientations.

Fluid

Experience Designer · 2013 – 2016 · Oakland, CA

Designed AI-powered shopping assistants and product-customization experiences for enterprise retail clients.

  • Led the "eXpert Personal Shopper," an AI-powered shopping assistant, from concept to MVP for clients including The North Face (IBM Watson integration), launching desktop and mobile in 2016.
  • Designed a product-customization platform for Fortune 500 clients including Fender and Reebok.

Accolo

User Experience Engineer · 2011 – 2013 · Larkspur, CA
  • Revamped a cloud recruiting web application end to end, from usability evaluation and user research to wireframing and prototyping.
Education
University of Southern California · M.S. in Computer Science2011
Xi'an Institute of Post and Telecommunications · B.S. in Computer Science2009