Yingying Zhang
Product Designer · AI and Complex Systems

I believe people should drive the what and the why, and let AI handle the how.

I design AI-native enterprise systems where people remain decision makers. I turn ambiguous AI and technical strategy into product direction: clear workflows, prototypes, and decision-making artifacts that help teams decide what to build, before they invest.

I've spent my career helping people make sense of complex systems: understanding what is happening, knowing what to trust, and staying in control when things go wrong. That challenge is now central to designing AI teammates.

Featured projects

Initiatives that shaped product direction.

AI-native product direction

AWS IoT Experience Vision

AWS IoT · 2024–2025 · North Star UX Vision Co-Lead

Customers spent a year or more stitching together 18+ separate services. I initiated and co-led a North Star vision: an intelligent layer that turns a customer's goal into a working solution, so the job becomes describing an outcome, not assembling the pieces by hand.

Major reductiontarget in time-to-production
Leadership approvedproduct resources allocated
Overview
Orchestration and trust over speed

AWS IoT Greengrass Lite

AWS IoT · 2023–2024 · Design Lead · 1:20 designer-to-engineer

A new lightweight runtime for constrained devices, launched without fragmenting the platform. Sole designer across three engineering teams. I simplified device setup and pushed safety validation in without slipping the launch.

Best-in-ShowEmbedded World 2025
Became the standardrolled out across Greengrass
Overview
Human-AI trust and control

Designing control boundaries for an AI teammate

Amazon Web Services · 2026–present · Design Lead

The hard part of an AI teammate is not what it can do. It is whether a person can undo it when it is wrong. A study with 21 people found trust depends on reversibility, not capability, and I used that to frame when the AI acts on its own, when it asks first, and when a person steps back in.

Overview
From complexity to a user-centered culture

AWS IoT Greengrass V2

AWS IoT · 2020 · Design Lead · 50+ engineers

Led end-to-end UX for a complete platform re-architecture, shipped on schedule as the design lead supporting 50+ engineers. I restructured the backend's tangled data model into three concepts users could act on. With no console spec, I derived UX requirements directly from the API architecture, so engineering never waited on design. Shipped with zero frontend-backend mismatches. Demoed by James Gosling (Creator of Java) at re:Invent 2020.

6 monthsconcept to launch
Overturned a "locked" decisionwith card-sort data I took to leadership
Overview

Before the current Generative AI wave: in 2016, I shipped a conversational AI shopping assistant powered by IBM Watson for companies like The North Face. Overview

How I work

What I bring to a team.

AI-native product vision

I turn unclear AI opportunities into concrete workflows and prototypes that teams can evaluate and decide on.

Complex systems thinking

I make technical systems understandable, trustworthy, and something people can act on.

Execution through influence

I align product, engineering, and leadership around a shared direction, then leave behind frameworks they can use without me.

AI practice & experiments

How I learn AI systems by using them every day.

Daily-use AI

A personal AI assistant I use every day

I built a personal AI assistant trained on my own notes and how I work, and I use it every day. It teaches me how its memory works, how to correct it, how trust builds, and how working with AI changes over time.

AI exploration

Toddler magnifier app

My toddler found the AI's wrong answers hilarious, not frustrating. It was a small reminder that users and makers rarely experience the same product.

Read the write-up ↗︎
Hardware + AI

Tic-tac-toe game on hardware

Taught myself hardware programming by building a tic-tac-toe game, experimenting with three development tools and AI code generation. The gaps I hit gave me firsthand empathy for customers wrestling with edge device constraints.

Read the write-up ↗︎
AI & strategy

Technical support AI bot

Led a three-person team in an AI hackathon to prototype automated customer support for Greengrass. This experiment later informed my advocacy for intelligent orchestration in the IoT Experience Vision.

Internal work.

Selected writing

Writing on designing and working with AI.

The Trust Budget

June 2026 · humorphism.com

Every action an AI teammate takes spends from a trust budget: a small one for a suggestion, a much bigger one for taking your cursor. I ran a study simulating 21 people working with an AI teammate, and the designer's job is to help that trust build up, a little at a time.

Read the post ↗︎

What 12 AI models told me they appreciate in designers

June 2026

All 12 said the same thing: give intent, not adjectives. Edit like a director, not a client. And never hand over the decision.

Read the post ↗︎

How I work with AI effectively and efficiently

June 2026

How I treat AI as a teammate rather than a tool, and five practical tips from my day-to-day work, from giving context to keeping AI honest.

Read the post ↗︎

Read more essays and build logs at blog.yingyingz.com ↗︎.