This guy literally booked a hotel room on his phone with Hotels.com when he was flying in the sky. You can view this video on YouTube.
Check out this great guidebook The Mobile Playbook by Google if you are still wondering how much smartphones are going to disrupt industries such as hospitality.
As mentioned in the book, here are five questions that every business leader should be asking today –
How does mobile change our value proposition?
How does mobile impact our digital destinations?
Is our organization adapting to mobile?
How should our marketing adapt to mobile?
How can we connect with our tablet audience?
Time to go mobile! You can also enjoy one of my previous postings about mobile technologies: Native, HTML5, Responsive, or Mobile Site? :)