If you missed the first part of this article, view it here :)
Benefits vs. Features – explain what benefits for users!
Imagine the audience are potential investors. Imagine they are the ones with money. Think about how to impress them.
Maybe our product has many features and complex technologies (which makes them valuable), but they have nothing to do with the users – users only need to use instead of getting knowledge of the development procedure. Therefore, too much explanation on technical details is not a good idea – we don’t want to either bore the audience, or hate ourselves by seeing them sleeping.
Describe what the user are to be able to do (with our products) that they cannot do now. When we introduce a product, it’s great to think from user’s perspective (also, this is how we designed the product). Do the features make life easier and simpler? What benefits can users get from them? how can they save time and money? These are what they (or we, as users) really care about.
As for a technologist, expert skills in programming & developing almost could guarantee a good life. However, if he/she want to level up in career, a mind of tech is not enough. He/she needs to combine these skills and a self-advertising. Advertising! It is always so important, what do you think, folks?
Watch out for geeky jokes!
Of course, no geeky technical jokes for non-technical audiences:)
Avoid lots of texts
This is very important when making presentations. A page full of text could easily get audience distracted from your lecture. Instead, using bullets and short sentences, make the presentation Powerpoint clean and nice. Remember you are doing a presentation, you need to talk – the most points are listed on the screen, but details are the words from your mouth.
Practice what you’re gonna say to remember what you’re going to say
Needless to say, this is important! Practice is the most important period before presentation. Do not act all by yourselves but ask for help from your friends. Talk with them, solicit their suggestions.
Evaluate your presentation
Last but not least, we should always think back and do evaluation: what was good and what was not, what can we learn from other speakers. The eye of discovering problems is the beginning of improvements.