“Perceived Performance” – Eli Fitch

Waiting in a line at DMV. Enjoying an exciting concert. Working on a project with a tight deadline. People perceive time differently in various situations. How would a bit front-end engineering effort make a difference in people’s perception on applications?

I have some learnings from Eli Fitch’s excellent presentation “Perceived Performance”. The quality of presentation is as amazing as the content.

“Users Are Selfish, Lazy And Ruthless.”

I love Nelson’s description for online readers. We have a reason to be selfish, lazy and ruthless in this overwhelming information era. Most of times we quick scan web pages, pick words/sentences that pique our interest and ignore the rest.

Web Font Units: pt, px, em, %

Font selection is an important part of web design and development. The designer does not only need to pick a beautiful font that matches the design style, but also wants this font in the real website to be rendered as close as possible to her design. We have four choices for font size unit when it comes to CSS font-size – pt (point), px (pixel), em and percent. Knowing when to use the proper unit is essential for your web page rendering. If you are not careful enough about the font size unit, you web pages may end up great in some browsers, ugly in some others, and broken in rest of browsers.

A Glance of 3 Real Estate Searching Sites


For website users, first-glance impression might be very important, especially when there are many similar-function websites for them to use. Usually when we know we have many available and similar resources, we become somewhat critical. As Kristina Halvorson mentioned in her book Content Strategy for the Web, if users are not satisfied at first, they simply go. For websites, it is like “love at the first sight”. People may endure the interfaces at first, even if they don’t like it so much; but if it is hard to use too, they, like said above, they go immediately for other sites.