Speaker: Frank Chartand – Sr. Prod Design (Headspace)
Focus: Mindfulness and Creativity
Add “Delight, Joy” moments to products
(Great pleasure, satisfaction or happiness, not pure transactional)
It’s very easy to forget delight among all the busyness. Users are buying something to make their lives better. We should help them achieve that.
Designers should always battle against average experiences
Even with design systems (which seem to have all the answers) in place, we should leave room for creativity.
“In times where every app/site looks the same, sprinkling is an act of bravery.”
Formula for delight
Book “designing emotion”, “emotional design”
Hierarchy of User Needs
- Pleasure (Make sure all things below are well done, e.g. Slack) – Top
- Usability (Make sure all things below are well done)
- Reliability (Make sure all things below are well done)
- Functionality (Foundation) – Bottom
Levels of design appeal
- Reflective (when you are not using a product, how you feel about the app)
It’s design’s job to push for delightful design details.
Add human flavor to the copy.
Dropbox Paper onboarding experience
Make sure little things are fun: app update notes.
Make users feel – “They care me as a user.”
On little details.
- Mailbox Inbox Zero image.
- Messenger sound
- Spotify Stranger Things
Fight hard to make it happen with PM/Eng
How to get delight into the products?
- Map out the flow and find key areas to and present to PMs
- Eventually you build up muscle
- Get close to the decision makers and share thought processes
- Try align with the metrics (PM mindset) to reach mutual appreciation?
- Build close relationships
- Build trust with PMs
“Not everything that matters can be measured, and not everything that is measured matters.”
As designers, we should not lose the fun for crafts and lose to the metrics. We should find the moments to add the delight.