Daily UI Design #26: Subscribe

daily ui design 026 subscribe

Daily UI Design Challenge #26: Subscribe.

Imagine:Jamie works busy city life. She hardly has time to cook dinner these days. Going out every night costs a lot, she discovered that, sadly, as she jots down numbers for recent months’ spendings on food. $15, $20, $17… it doesn’t seem much per meal, but it’s a lot when all adds up.

She starts researching cheaper and convenient meal solutions. Instant ramen noodles? $2 per bag, but no, too unhealthy. Meal ingredient delivery services? No, too much work. Cooked dinner delivery service? Hmm. How much is it? $9.99. Recipes look good and healthy. A 30% off deal for first week’s subscription. Not bad.

Jamie wants to give it a shot. She inputs her credit card, reviews dinner choices and ready to subscribe to the service.

What Would Be The 10-Star Experience & Beyond?

Trained academically as a computer science student, I was used to/still sometimes evaluate feasibility too early. When a solution appears, my mind starts asking “is this feasible” very quickly. That’s the downside of having an engineering mindset: you may run “feasibility evaluations” for your design solutions your head too early, rather than putting all the solution options onto the table, and waiting for your engineering partners’ expertise. This resulted in eliminating certain solutions prematurely. When you care about “what is feasible” too much too early, you stop going an extra mile to add a level of star experience for your users.

“Perceived Performance” – Eli Fitch

Waiting in a line at DMV. Enjoying an exciting concert. Working on a project with a tight deadline. People perceive time differently in various situations. How would a bit front-end engineering effort make a difference in people’s perception on applications?

I have some learnings from Eli Fitch’s excellent presentation “Perceived Performance”. The quality of presentation is as amazing as the content.

A Two-Week Doggie Vacay — Time well spent? Yes.


I think the time was very well worth it, and I’m on my way to grow her into a happy doggie. There’s no way I can get Alpha’s puppy time back once time passes. I missed the time that I could have used to boost my own work skillset/knowledge, but that’s probably can be done at a lot more times.